Brand Awareness, Creative Campaigns & Registrations.

Building awareness and driving registrations within a short campaign period.

IOGHR Marathon needed to create strong visibility and encourage more participants to register within a limited timeline. The challenge was not only reaching a large audience but also converting that attention into actual registrations.

Their existing efforts needed a stronger strategy focused on audience targeting, engaging creatives, and conversion-driven campaigns.

Creative campaigns combined with performance-focused execution.

At Sun Sky Social, we built a complete digital strategy focused on maximizing awareness, engagement, and registrations.

• Audience Targeting: Identified and segmented audiences interested in fitness, running communities, sports activities, and marathon events.
• Creative Campaigns: Developed high-engagement ad creatives and content designed to create excitement around the event.
• Performance Marketing:Optimized Meta and digital campaigns to drive maximum registrations while maintaining cost efficiency.
• Retargeting Strategy:Re-engaged users who interacted with content but had not completed registration.